a transformative vision

A deep connection with customers is built on brand relevance and trust. This fragile relationship is precious if achieved, yet easy to lose.

IHB helps you deliver the right message, to the right individuals, at the right time, on their most personal device. We are a robinhood for your programmatic inhouse buying team.

A MASSIVE DATA STOREHOUSE

People who are more receptive to your offers are more likely to convert. IHB integrates a wealth of consumer data to enable precise audience targeting.

Demographics

including age, gender, language, country of origin, household income, home location, and many more

Content usage

across 390 categories including business, entertainment, health, lifestyle, music, news, politics, sports, travel, and more

40,000+ Interests

validated by thousands of measured interactions per user

Behavioral patterns

such as time, place, and duration of app or web use; activity across apps, web and TV; conversion history, and engagement patterns

Individual device

including device type, manufacturer, model, operating system, and carrier

Location

across the globe or pinpointed to within 200 Feets – even by venue

REAL-TIME TECHNOLOGY

IHB takes programmatic in-house buying to the next level. It’s built on the latest Open RTB standards and combines real-time consumer intelligence with real-time bidding. IHB allows you to participate in live auctions, within 100 milliseconds, that reach your optimal prospects. The platform is available on our secured scalable cloud and for large enterprises we offer deployable solution on their cloud accounts.

POWERFUL PROGRAMMATIC IN HOUSE

IHB offers all the advanced features you'd expect in an automated media investment platform, and more:

Measurement by cost-per-click or cost-per-impression

Measurement by KPIs and Business Goals

Media selection across 390 precise categories or cherry pick your publishers

Varied ad types and context — banners, rich media, video, or native

Varied ad types and context — banners, rich media, video, audio or native

Geo-location across hundreds of countries or a few hundred yards — even by venue

Scheduling by day, time-zone, and time-of-day

Real-time bidding via OpenRTB

Inclusion and exclusion of over- or under-performing groups

Bid management — cap your spend by impression, click, time-period, campaign, or other means

REAL-TIME INSIGHT

IQM offers incredible transparency. Your campaign and budget are optimized in real time, and you get detailed, actionable, performance data to help you adjust. You’ll know your most, and least optimal:

Media groups across 5.3 million apps
User interest groups
Device ID profiles
Creative versions and messaging
Audience demographics
Campaign delivery times
Audience locations
And more

Armed with this invaluable insight, you’ll make smarter, more profitable decisions on how to modify your campaigns, media investments and ongoing retargeting efforts.

ease of use

The most powerful, sophisticated technology in the world can go unused if you don't know how to operate it. So we've made IHB simple, intuitive, easy-to-deploy, and easy-to-use.

We've masked the complexity, hidden our algorithms, and connected a fragmented ecosystem.

So all you have to do is...

Define your campaign

Upload your creative

Target your audience

Leverage the power of IHB

IHB is focused exclusively on mobile. We’re building the technology, data, partnerships, and ecosystem that will enable the future.

Get a Free Account Request a Free Demo

About Us

IHB offers a unique programmatic In-house platform that integrates a wealth of consumer data and an expansive ecosystem. This ensures your media investment is relevant, timely, respectful, and unduplicated.

In-house Buying by IQM Corporation

315 West 36th Street,
9th Floor,
New York, NY 10018
support@iqm.com +1.212.476.5245